2017/03/1
"Harri Display Typeface and Basque Lettering" by Juan Luis Blanco
There is something about the visual landscape of the Basque Country that will not go unnoticed to the eyes of its visitors regardless of their knowledge of typography: the peculiar lettering style spread all over the region on street plates, signs, posters and fascias. They display extremely heavy letters in a sort of overemphasised glyphic style with characteristic concave stems that produce very sharp terminals and awkward letter forms. Those shapes look certainly rough, unrefined and overdone, conveying a sort of primitiveness rooted way back in time. This seems to make it a convenient choice for food shops, restaurants, cider houses and other cases in which projecting the idea of authenticity, tradition and "Basqueness" is intended.
Harri, as a typographic project, started the very day a client asked me to design a logo that would be clearly recognised as Basque, with a firm restriction: to avoid "that typeface used for cider houses and butcher shops", in obvious reference to the Basque lettering style afore-mentioned.