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TDC 2023 Winner!
Ella
by Laura Meseguer
  • Ella Roman Regular
  • 55.00
  • Buying options
  • Ella Roman Regular
  • 55.00
  • Buying options
Enzo Mari
DESIGN was originally conceived by a dozen authors (architects, artists, entrepreneurs) in the ‘30s in Germany, and by the same amount of people in the ‘50s in Italy. All were permeated by the utopian ideology of Socialism and humanistic culture, like the public, that understood and appreciated their works. It was a small avant-garde group, horrified by the “art pompier” and in pursuit of the utopia of labour as a means for the transformation of man. Thus, each design was meant to convey the idea of standard (from the French “etandard”), as an allegory of the values of a society still to be transformed. And they naively thought that the honest intelligence of a product could positively affect the needs and therefore the market. This utopian stance was in line with the material and ideal post-war atmosphere of reconstruction, shared by all Europeans.
  • Ella Roman Bold
  • 55.00
  • Buying options
  • Ella Roman Bold
  • 55.00
  • Buying options
Arne Jacobsen
ARNE JACOBSEN designed several typographies for the total interiors he created as part of his architectural designs. However, few of them have the same crisp, iconic character as the one he co-designed with Erik Møller for signage at Aarhus City Hall. The original typeface from 1942 features tall, narrow capital letters and sans serif numerals. In line with the architecture of the building, the architects designed an elegant and functionalist typography without superfluous embellishments. Thanks to this pared-down look, it still appears current and modern today, 70 years after it was created.
  • Ella Uncial Regular
  • 55.00
  • Buying options
  • Ella Uncial Regular
  • 55.00
  • Buying options
Ray Eames
BERNICE ALEXANDRA KAISER, o Ray como lo fue su apodo, estudió pintura abstracta con Hans Hofmann entre 1933 y 1939 en Nueva York, y durante esta época también participó activamente en el American Abstract Artists, un grupo activista que protestaba en las galerías que se negaban a mostrar arte no figurativo. En 1940 inició sus estudios de arquitectura en la Cranbook Academy of Art en Míchigan, donde conoció a Charles Eames, en ese momento jefe del departamento de diseño industrial, que estaba casado y tenía una hija, Lucia Eames, artista y diseñadora gráfica quien se convertiría luego en la fundadora de la Fundación Eames.
  • Ella Uncial Bold
  • 55.00
  • Buying options
  • Ella Uncial Bold
  • 55.00
  • Buying options
Nanna Ditzel
NANNA DITZEL was born in Copenhagen, Denmark in 1923. She trained as a cabinetmaker before going on to study at the School of Arts and Crafts and the Royal Academy of Fine Arts in Copenhagen. She was always inspired by the challenges of new materials and techniques, and in the 50s she experimented with split-level floor seating. Nanna was a pioneer in the fields of fibreglass, wickerwork and foam rubber, and in various disciplines such as cabinet making, jewellery, tableware, and textiles. Nanna Ditzel designed the world’s most renowned furniture textile “Hallingdal” for Kvadrat. Very often, her works had a subjective starting point, which was contrary to specific problems to be solved.
  • Ella Rustic Regular
  • 55.00
  • Buying options
  • Ella Rustic Regular
  • 55.00
  • Buying options
Dieter Rams
DIETER RAMS (20 de mayo de 1932, Wiesbaden Alemania - ) es un diseñador industrial alemán, cercanamente asociado a la compañía de productos de consumo Braun. Rams fue una figura clave en el renacimiento del diseño Funcionalista alemán (la Gute Form) de finales de la década de 1950s y 1960s. Cuando se convierte finalmente en el jefe del equipo de diseño de Braun, Rams influyó enormemente en la dirección estilística de la marca, llevándola a un Racionalismo que pronto caracterizaría los productos y la identidad de la compañía. Rams explica su visión y aproximación al diseño mediante su famoso paradigma expresado por la frase en alemán: “Weniger, aber besser” que interpretada al español equivaldría a la frase “Menos, pero con mejor ejecución” .
  • Ella Rustic Bold
  • 55.00
  • Buying options
  • Ella Rustic Bold
  • 55.00
  • Buying options
Jenny Holzer
In the late 1970s, Holzer began posting printed sheets in public spaces, calling them Truisms. These works contained rows of ironic, often acerbic statements, such as “ABUSE OF POWER COMES AS NO SURPRISE” or “THE ONLY WAY TO BE PURE IS TO STAY BY YOURSELF”. Initially, the artist found the phrases in the recommended reading list that the Whitney Museum of American Art supplied to participants in its Independent Study Program. Holzer left the quotes uncredited and did not sign her prints, which, when combined with their manner of display, makes her Truisms an intervention. They embody a socially progressive goal to make unexpected modes of art available at multiple unconventional locations. Their poetic character echoes Samuel Beckett, whose writings play with words while stressing irony and the absurd.
  • Ella Brutalist Regular
  • 55.00
  • Buying options
  • Ella Brutalist Regular
  • 55.00
  • Buying options
Annie Leibovitz
ANNA LOU «Annie» Leibovitz (Waterbury, Connecticut, 2 de octubre de 1949) es una fotógrafa estadounidense. Fue la primera mujer en exponer su obra en la Galería Nacional de Retratos de Washington D. C. y la última en retratar al músico John Lennon, antes de que este fuera asesinado en 1980. Es la fotógrafa mejor pagada del mundo y ha trabajado para revistas como Vanity Fair, Rolling Stone y Vogue.​ En 1984 fue galardonada por la Asociación Estadounidense de Editores de Revistas como Fotógrafa del año.​ En 1988 recibió el premio Clio por la campaña publicitaria de American Express. En abril de 2000, la Biblioteca del Congreso de Estados Unidos le dio el título de «Leyenda viviente».
  • Ella Brutalist Bold
  • 55.00
  • Buying options
  • Ella Brutalist Bold
  • 55.00
  • Buying options
Piet Zwart
Dutch photographer, typographer, industrial designer and critic PIET ZWART was born 28 May 1885 in Zaandijk, the Netherlands. From 1902 till 1907 he attended the School of Applied Arts in Amsterdam where there was little division between several disciplines such as drawing, painting, architecture and applied arts. He was introduced to the principles of the English Arts and Crafts movement, which was extremely popular in the early 1900s in the Netherlands. Zwart and his fellow students Hoeksema, de Koo and Jac. Jongert mostly developed by themselves with little interference from above, as teachers weren’t always present.
Ella: Special Buying options
  • Ella Brutalist Pack
  • 2 Fonts
  • 110 €   88 €
Brutalist Regular, Brutalist Bold
  • Ella Roman Pack
  • 2 Fonts
  • 110 €   88 €
Roman Regular, Roman Bold
  • Ella Rustic Pack
  • 2 Fonts
  • 110 €   88 €
Rustic Regular, Rustic Bold
  • Ella Uncial Pack
  • 2 Fonts
  • 110 €   88 €
Uncial Regular, Uncial Bold
  • Ella Bold Pack
  • 4 Fonts
  • 220 €   176 €
Roman Bold, Uncial Bold, Rustic Bold, Brutalist Bold
  • Ella Regular Pack
  • 4 Fonts
  • 220 €   176 €
Roman Regular, Uncial Regular, Rustic Regular, Brutalist Regular
  • Ella Family Pack
  • 8 Fonts
  • 440 €   330 €
Roman Regular, Roman Bold, Uncial Regular, Uncial Bold, Rustic Regular, Rustic Bold, Brutalist Regular, Brutalist Bold
Ella

Author
Laura Meseguer

Creation
2022

Actual version
1

Styles
8

Character sets
Basic Latin
Latin-1 Supplement
Latin-2 Central European
Latin Plus

License Types
Desktop, Webfont, ePub, App, Server

Description

Ella is a stencil typeface family consisting of four styles (Roman, Uncial, Rustic, and Brutalist) in two weights (Regular and Bold) with a calligraphic flair.

Ella shares the logical principles of letter construction with calligraphy, but it does so under a typographic approach. The Roman, Uncial, and Rustic styles have different capital styles that mirror the evolution of the Roman script. They share a unique lowercase set that unifies the characteristics of the three styles. The large x-height and triangular serifs of the lowercase bring sharpness while keeping some ductus and warmth. Besides, Ella’s fourth style, the unapologetic Brutalist, explores the next level of plasticity and takes the calligraphic expression to the limits of construction. Ella wants to show how classic calligraphy models can be adapted into stencil-style fonts, and perform as a contemporary digital typeface.

The two weights, Regular and Bold, with low-to-high contrast, are meant for use in text and display. The Ella family has been designed to be seen in posters, book covers, and even branding, wherever personality, expressionism, and sophisticated brutalism are needed. 


This project started at the Hoffmitz Milken Center for Typography "Typographers-in-Residence 2021: Mujeres Hispanas y Tipografía". Thanks to Oriol Miró for his calligraphy models

Ella is a TDC 2023 winner and got a Certificate of Typographic Excellence

 

Tags
Stencil, Serif, Display, Text, On Screen, Editorial Design, App