2019/01/9
“Brushland, your script font for any occasion” by Laura Meseguer
The Brushland typeface started as a custom project commissioned by Interbrand as a unique typeface that could give a strong personality to the vineyard Azpilicueta. For that, we agreed that a script font could be the best solution, and it became one of the most relevant elements in the last advertising campaign.
The project's nature raised some questions that we solved in the process and its resolution as: How natural should be this script typeface? How to simulate this writing feeling?
The sketching process
I decided to write with my Pentel Pocket Brush Pen on tracing paper, on top of a custom template, later I scanned them and did a simple vectorization (not redrawing) in Illustrator. All the programming was done by Joancarles Casasín.